Our PRO Audit and PRO Consulting Service is designed to support larger companies and organisations in the UAE, to assess and enhance their current PRO (Public Relations Officer) and Government Liaison practices – as well as general HR, staffing and Visa operations.

Aligning your company's operations with industry best practices, our PRO Audit Services will assist in identifying inefficiencies, eliminate malpractice, and optimise workflows for smoother compliance and process management.

This service is ideal for companies undergoing organisational changes or restructuring, businesses seeking to evaluate and improve their PRO processes, or companies looking to identify and address inefficiencies in their PRO, staffing, HR and Visa processes and operations.

How does the PRO Audit and PRO Consultancy Service work?

This service requires engagement between our expert PRO and HR operations teams and the company to:

Map Out Existing Processes

• Identify and document key processes, workflows, and stakeholders involved in PRO activities.
• Evaluate the systems, tools, personnel, and approval/authorisation processes involved in PRO operations.
• Collect data and review existing documentation, including approvals, renewals, and records of interactions with external authorities.
• Conduct preliminary interviews with the HR, Finance and PRO teams to understand current practices and challenges.

Conduct Gap Assessment

• Compare current practices against key industry standards and best practices.
• Identify discrepancies, inefficiencies, and bottlenecks in workflows.
• Highlight areas requiring immediate attention.

Observations and Recommendations

• Summarise key observations from the process mapping and gap assessment phases.
• Provide a detailed plan for improving process efficiency and compliance.

Based on the active PRO consulting and engagement with the client, Sovereign PPG then delivers an audit report and recommendation plan for company management, outlining the key findings and making suggestions as to how to improve PRO practices.

It is important for compliance and company efficiency purposes, to review your PRO department processes.

Things change in the UAE and GCC region regularly and therefore it is important to ensure that the administration of PRO services related to obtaining visas, labour cards and company licensing requirements are based on updated PRO industry standards.

If you would like assistance with reviewing your current PRO function then please contact Sovereign PPG and we would be delighted to assist.